2018 IDC Retail Innovation Survey
The Results Are In


Retail trends are rapidly evolving, accelerated by the fast pace of technology innovation. Find out what it takes to compete.

Customer experience remains the core of retail success—which now encompasses a wider range of touchpoints. Today’s technology needs to enable you to personalize those experiences, drive omnichannel operations, and beat competitors. What trends should you be paying attention to?

The 2018 IDC Retail Innovation Survey will give you a 360 degree view of:

  • How 400 digital transformation leaders worldwide view the current state of retail innovation
  • The primary challenges retailers are grappling with today
  • Key enabling technologies for retail innovation and customer focus
  • Capabilities to consider for your commerce platform